Why intercultural competence?
- Economic integration entails growing demands
Other than new market potentials, increased economic integration also brings about growing demands. While the opening of new supply and sales markets provides chances for development both to multicorporate enterprises and increasingly also to medium-sized companies and non-profit organizations, at the same time it confronts them with new challenges.
- Cultural interaction pervades many areas of everyday professional life
Cultural interaction not only takes place on an ethnic-cultural level, but also in many areas of our everyday professional life. More and more, in-company communication problems and the resulting efficiency losses become the issue.
In order to be able to meet those challenges adequately, new approaches of intercultural competence are needed beyond the methods and practices traditionally employed in organizational and management development.
Intercultural competence paves the way for efficient, future-oriented action.